About
Highly accomplished Product and UX/UI Designer with a proven track record of bridging advanced UX strategy, UI craft, and critical business needs to deliver intuitive, scalable digital products. Expert in leading data-driven design initiatives, enhancing user experience, and optimizing product performance, as evidenced by a 300% client increase and 40% user interaction growth. Adept at collaborating with cross-functional teams to develop customer-centered solutions and drive significant business impact across diverse industries.
Work
Dyshez
|Product Designer
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Summary
Leads digital design strategies based on research and data, conducting usability assessments and creating reusable interfaces to optimize products and develop customer-centered solutions.
Highlights
Directs data-driven digital design strategies, leveraging comprehensive research and insights to significantly enhance product functionality and user engagement.
Spearheads the creation of reusable UI components and conducts thorough usability assessments, leading to improved user experience and streamlined system efficiency.
Collaborates effectively with multidisciplinary teams, aligning business objectives with user needs to optimize existing products and drive the development of innovative, customer-centered solutions.
Fusion
|UX/UI Designer
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Summary
Designed and implemented Fusión Ideas Resultados' Webflow website and company design system, significantly strengthening online presence and client attraction.
Highlights
Developed and launched a high-impact Webflow website for Fusión Ideas Resultados, establishing a robust and engaging digital presence.
Implemented a comprehensive company design system, enhancing brand consistency and significantly contributing to attracting high-profile clients like Nissan.
Optimized digital assets and user flows to improve online visibility, resulting in increased brand recognition and client engagement.
Kaydu
|UX/UI Designer
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Summary
Designed and developed interfaces aligned with digital strategy, creating a reusable UI Kit and Webflow website while improving conversion and user experience by 40% and implementing CRM technical improvements.
Highlights
Drove a 40% increase in user interaction and conversion rates through strategic UX/UI adjustments and comprehensive interface enhancements.
Led the design and development of a reusable UI Kit and a dynamic Webflow website, ensuring alignment with core digital strategies and user needs.
Collaborated with cross-functional teams on design flows, mockups, and prototypes, implementing key technical improvements in CRM systems using HTML and CSS.
Grupo 4S
|Web Designer
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Summary
Designed responsive web interfaces in Figma, implemented a design system for visual consistency, and developed advanced interactions to enrich user experience across devices.
Highlights
Created and optimized responsive web interfaces in Figma, ensuring seamless adaptability and consistent user experience across diverse devices.
Successfully implemented a comprehensive design system, significantly enhancing visual consistency and streamlining design workflows across multiple projects.
Developed advanced interactive elements, including animations and transitions, to elevate user engagement and overall experience on web platforms.
SEIMA Industrial
|Web Designer
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Summary
Formulated and executed a lead generation strategy, developing the company website to significantly enhance brand perception and digital outreach.
Highlights
Devised and implemented a targeted lead generation strategy, contributing to an enhanced pipeline of qualified prospects.
Designed and launched a new company website, significantly improving brand perception and establishing a stronger online presence.
Optimized website content and structure to improve user engagement and support strategic marketing objectives.
ICISI
|Web Designer
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Summary
Devised a comprehensive lead-generation strategy and built a high-fidelity Webflow site for ICISI, resulting in a 300% client increase within one year.
Highlights
Conceptualized and developed a robust lead-generation strategy, including detailed website wireframes, to drive business growth for ICISI.
Executed the development of a high-fidelity Webflow site, directly contributing to a remarkable 300% increase in client acquisition within one year.
Integrated advanced design elements and responsive layouts to ensure optimal user experience and conversion performance across all devices.
IPS
|Web Designer
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Summary
Advised IPS on online visibility solutions, then designed and launched a lead-generating website to establish and enhance their digital presence.
Highlights
Provided strategic consulting on online visibility, identifying and recommending key solutions for digital growth and market penetration.
Designed and developed a lead-generating website, successfully establishing and strengthening the company's online presence.
Implemented user-centric design principles to create an intuitive website, improving user engagement and conversion pathways.
Education
TheDesignership
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Masterclass
UX/UI Design
Courses
UX Research
UX/UI Design
Figma & UI Design Masterclass
Universidad Autónoma de Aguascalientes
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Undergraduate Studies
Finance
Courses
Undergraduate studies in Finance
Skills
Design Tools
Figma, Illustrator, Adobe XD, Whimsical, ProtoPie, Miro, After Effects.
Development
HTML, CSS, JavaScript.
UX Skills
Wireframing, Persona, Journey Mapping, Information Architecture, Accessibility, Usability Testing, Affinity Mapping, Heuristic Evaluation.